Let’s consisder that adverstising is just a private form of taxation, except that it doesn’t benefit the public, and will probably never.
“Almost 90% of Google’s revenue is derived from advertising, despite Larry Page and Sergey Brin’s original academic paper regarding Google in which they argue that advertising produces mixed motives that make it an unfeasible way to fund search engines.”
Google and advertising: digital capitalism in the context of Post-Fordism, the reification of language, and the rise of fake news – Richard Graham (Palgrave Communications)
https://www.nature.com/articles/s41599-017-0021-4
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